Berkeley Symphony
Berkeley Symphony was looking to update its logo to be more approachable and friendly. Their old logo had not been updated in some time, but their programming had. They had made great strides to be innovative in their programming, inclusive, and community oriented. They wanted a mark that had a bit more personality and reflexed their shift.
Service
Logo, web and print
Client
Berkeley Symphony
Their old logo had not been updated in some time. They were looking for a wordmark vs a logo so I designed the B to resemble a treble clef.
I used a casual font to give the logo a more approachable fee. Many options were presented but in the end, this simple and clean version won out.
Collateral
Using the circle from the B in their new logo, I created a graphic language for all printable and digital marketing materials.
D E S I G N D I R E C T I O N S
Logo Exploration
