IBM Watson AI XPRIZE

For the IBM Watson AI $5 million XPRIZE branding I wanted to show how AI can help solve the world's biggest challenges without looking cold or robotic as many AI images tend to be. They wanted to connect with the audience on a human and compassionate level. The audience needed to visually get it immediately. 

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I isolated the "AI" in select words to organically bring this idea across. They would dive deeper to get further information on the details of the competition. These images were used on digital and presentation assets. 

Campaign concept and art direction

XPRIZE