The Barbara Bush Adult Literacy XPRIZE was a global competition challenging teams to develop a mobile app that would result in the greatest increase in literacy skills among participating adult learners in just 12 months. 

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Jae Hubbard and I created a campaign for this prize. We showed simple black letters lifting, connecting, and supporting elements in a particular illustration. The idea was to visually symbolize the power of literacy.

Copywriter: Jae Hubbard

Campaign art direction

XPRIZE